Toyota has made the leap from being recognized as a traditional and somewhat old manufacturing company to a digitally savvy and social media-driven brand.
They have gone from displaying print advertisements to social creative and social network campaigns to increase brand cognizance and client acquisition.
Toyota Tundra Social Marketing Promotion
As a part of its 2014 Tundra promotion, Toyota filmed 15 second Instagram video and pushed them through paid Facebook ads.
The concept and execution of the videos were simple, allowing Toyota to reduce major advertising costs while engaging with the target audience.
Toyota has also applied this concept to the other vehicles like Rav4 and 4Runner and the results have been excellent.
Toyota has generated over a thousand likes for each video and positive sentiment overall – not too poor for a cost-efficient 15-second video.
All you need to do is take out your smartphone and you may produce a short 15 second Instagram video. They fit better with consumers shrinking attention spans.
You can adapt to this trend by delivering information in a nutshell videos. Other mobile photo sharing applications you can use are “Vine and Snapchat”.
Companies like Dunkin Donuts and Taco Bell have already begun utilizing these services.
Social network monitoring refers to assessing conversations on social platforms to gather valuable client data. Toyota has also utilized social network monitoring for sales, service, quality, marketing, and product development.
Toyota uses this approach to identify features that can have sparked a consumer’s interest in a competitor’s product or issues a client can have with a newly purchased car so that they can pass the info to their engineers.
While you cannot be capable of building a staff of full-time social network monitoring team like Toyota, you can definitely perform comparable work with the aid of an internship or part-time staff and an instrument like HootSuite.